Google says it will be more transparent with advertisers

Google Inc. said Tuesday that it plans to be more transparent with advertisers about a problem known as click fraud, reversing a policy of secrecy that left many advertisers in the dark about whether they were victims of scammers.

Starting late Tuesday night, Google was to start giving advertisers an estimate of the number and percentage of invalid clicks on individual accounts over a day, week, quarter and year.

Google said the numbers will go a long way to help advertisers determine the scope of the click fraud. Previously, to get an estimate of invalid clicks, advertisers had to examine their internal logs or hire a third-party measurement company.

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