How to market when you don’t sell products
Sometimes a business doesn’t sell it’s product directly to the consumer. Sometimes they sell distributorships (much like a franchise, but not). That was the case with this website. While they cancelled this campaign before it ever got off the ground, I really like this web site. I really like this website’s layout and color scheme. I love the three “answers” boxes on the front page and the form at the bottom of every page. Special attention was given to pull the user down toward the form and convince them to fill it out.
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