That’s right, 55% of Americans used the internet to research candidates and issues in the last election.
If you are going to run for any office, from a local school board to President, remember this one thing:
It takes around 12 months to get a decent search engine presence.
the Pew Internet and American Life Project found that 55% of Americans used the internet to not just ceck out a web page but:
- 45 percent of Internet users watched online videos related to politics or the election
- 33 percent of Internet users shared political content with others
- 52 percent of those on a social network used it for political purposes
By the way, it was only 11% in the 2000 elections. What do you think it’ll be by the 2012 elections?
If you have any doubt that a strong internet presence and an engaging website helped Obama secure the Presidency read this quote from the study:
Democratic presidential candidate Barack Obama used the Internet to mobilize an army of volunteers that helped him defeat Republican John McCain in the November 4 election.
Obama supporters tended to be more engaged online than McCain backers, the study found. While 26 percent of Obama supporters active on the Internet posted their own thoughts or other content in an online forum, only 15 percent of McCain-backing Internet users participated, for example.
Still think you can run for office without at least one website?
Well, than keep thinking that, I guess we don’t need leaders who are so out of touch with the populace.