How DO the Big Guys Manage Content?

Here’s a little video of an interview with someone from IBM that is supposed to be about how they manage their content. If you’ll watch the video you’ll notice he doesn’t speak on that directly he answers the question from a SEO point of view.

Please note that unless you company is IBM, Microsoft, or some other large multi-national mega-corporation this isn’t going to work for you. How can I tell? Well by the things Mr. Hunt doesn’t say and by the state of the mess that is large mega-sites like ibm.com and microsoft.com.

There is gold in his words, but when it comes to actually managing the content in a search engine and human friendly manner, Mr Hunt (and his clients websites) totally drop the ball.

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