More data pulled from the latest comScore Search Engine Report shows everyone the secret I learned when I worked at Verizon superpages.com. More people are using local search instead of a telephone book to find goods and services.
63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.
After all, compare the amount of info you would get if you looked up autos for sale on local.google.com or in the phone book. The phone book would just show some ads with general statements like “We sell the best cars!” local.google.com will provide links to local car dealers web sites where some one can view a map and directions to their location(s), and perhaps even see some or all of the autos that are actually in stock!
What were they looking for?
59% were searching for a restaurant or other entrainment venues
52% were searching for business phone numbers
What did they do after the search?
47% visited a local merchant after searching
41% made contact offline
37% made contact online
How many searches were made in last month alone in America?
More than 849 million local searches conducted in the US in July.