Radio Stations Utilizing the Internet More

There’s HD Radio out there folks. It doesn’t have anything to do with the internet but it may have opened up the minds of some uber-conservative radio station corporations CEO’s. Now that the HD foray into technology paid off for them in a good way it seems that they are more interested into taking the jump into other technological adventures. I guess I can’t blame them, as many of “Radio’s”
past IT projects have failed.

They “don’t know nothing about that internet and computers stuff” and since the whole file sharing thing don’t have the best opinion of it. But they’ve seen the light and are coming around. Here’s some of the latest internet projects from the Radio Industry:

  • Clear Channel, which own hundreds of radio stations each with their own website (which are made to look like they are independent when they are not), has recently moved to a centralized web application to create, edit, manage all the web sites for all the radio stations.
  • No company increased its commitment to the digital space in 2008 more than CBS Radio, which announced a content and advertising partnership with AOL Music in March. Since then, 150 CBS Radio stations and 200 AOL Music Internet stations have become powered by a CBS Radio player. The company also launched Play.it, which enables listeners to create their own stations. They’re even joining forces with Yahoo. And not just joining, but they’ve made some products that Yahoo will use over they’re own. More on that soon

But why are they fighting so hard and putting so much resources into it?

  • They can.
  • They have to if they want to keep it, as there’s new and higher royalty payment pressure on internet radio.
  • Big names are at a dis-advantage when it comes to radio because local radio already has a tested local sales force in place. That’s almost impossible to stop.
  • There’s a a huge demand for free music streams (radio). Always has been and their always will be. People are used to hearing advertising there. Capitalism fills the need nicely by the sales of advertising time.
  • Development of web applications is an advantage the big guys have over the little guys and they will use it to the fullest. They already have many talent and well paid developers on staff.

This is where I come into the picture

Local radio stations that have an existing free music stream also have an audience they can or have been advertising too. If they have been I can help improve the streams revenue in 3 ways:

  1. Using our development team we can achieve 100% player workability with newer computers/browsers, no download needed, while increasing your percentage of older computers/software and even the slower connections, again with no download needed.
  2. Using our Internet Marketing Team, we can vastly improve your revenue by increasing your click through rate as well as increasing traffic in a profitable manner.
  3. Tying both teams together with innovative management results in innovation and industry leading performance. Do you want to the smart guy who made the company so much money?

Do you want to increase profitability? Do you want to break into this existing proven market? Do you want to be that radio station that started it all back in 2010?

quoted tech news story

1 Comment

  1. i know this is not exactly on topic, but i have a blog using the blogengine platform as well and i’m having issues with my comments displaying. is there a setting i am forgetting? maybe you could help me out? thank you.

    [Editors note: This comment was posted by a web design company in the U.K. with a link back to their web site!
    #1- what kind of Web Design company is so stupid they would use a microsoft platform for a simple blog?
    #2 – What kind of web site asks for help from another web design company in the public comments?

    There’s nothing wrong with asking for help, but there ways to go about it too.

    PS we ain’t hating on Microsoft, it’s just that there prodicts like all other companies arte more suited for some things than others. Microsoft should stick to the desktop software as their internet offerings are kjust horrible in most cases.

    –TxS }

Submit a Comment

Your email address will not be published. Required fields are marked *

(Spamcheck Enabled)